The concept is for an organic green coffee range under RuBio brand. A range of four Green Coffee variants, that was given a craft and organic approach. Even the inside of the box was given personality, by creating a story of the product in a fun and graphic way.
The main target of this range is women, so the design is using light colours and fine illustrations of villages from where the green coffee is sourced.
The illustrations are hand drawn by Katia Petrunina from Thailand.
Inside of THE box