The Brief
Emrald Labs is a brand of sport food supplements, dedicated to the Australian market. The existing brand image failed to convey information in an organized and clean way, as consumers expected. It was needed for a refresh of the brand image to fulfil the mission, vision and value of the brand.

The Solution
The products were divided into two ranges: the commodity range and the specialty range. The two ranges are linked together by the layout of the labels, the abstract graphic element on each label and the Emrald Labs logo. The white color was used for the commodity range to give a clean, laboratory look. The specialty range has approached an emerald color for most products, with color deviations for special products.
The brand identity was also developed for collateral materials, marketing materials and accessories.

Client: Emrald Labs, Australia
Services: branding, packaging design, artwork, product imagery

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