I like to make the whole design process as easy as possible for the client, so I thought It would be useful to share my design process, to give you an insight of how I typically work on a branding / packaging design project.
THE DESIGN Brief
The first step for every project, is to discuss the design brief. This is to establish the objective, deliverables and budget. If you don't have a design brief written up, don't worry I can help to put one together.
The second stage, after we have discussed the project's brief and deliverables, is the research phase. This is a very important part of the design process, as this will define the direction of the branding / packaging design project. This generally include researching into main competitors and target audience.
Design STARTS HERE
Once the design direction has been established, the design concept stage can begin. This is where ideas start to come to life. I usually design around three different concepts to begin with.
The next stage is to refine the concept and start the design implementation. This is when the master concept is roll-out to all packaging formats and to all products in the range. In case of a branding project, here is where the master concept is applied to all collateral materials.
DeliverED TO YOU
Once the final design has been established and signed off, the final artwork will be sent over and delivered in all requested file formats requested.