I'm a creative professional having 14+ years of experience in directing packaging design and brand identity. My area of expertise also covers sustainable packaging, the solution for the planet’s future and the next generation of human beings. Along with these, I am also a barcode trainer and a type designer.

My main focus is creating packaging design concepts that deliver the core of the product, the most expressive idea of the relation between the product and the need of the consumer. Within the creative process, I am always focused on all the details of the concept: from the communicator that makes the difference in the customer's mind and creates desire, to the general layout of the product exposed on the shelf. Having good knowledge about printing process, print finishes and cutters, every final printed project is very likely to represent the original concept designed during the creative process. 

I am highly efficient, organized, and thorough. Besides being a true professional and having a firm grip on the principles of effective visual communication, I'm also friendly, fun, honest and reliable.
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